What we do
Our vision is to empower you to deliver maximum impact with your strategy. We do this by putting you directly in touch with the voice of your customer. We offer a powerful combination of ethical, intelligent data and expert human insight. We don’t just show you where there is need, we help you understand how you can meet it too.
Holistic customer intelligence
We offer the most robust, holistic marketplace understanding of your customer available on the market. Powered by unique insights produced by our super-smart technology, Ven, our experts in consumer research, data science, behavioural psychology, or your specific industry develop a full understanding of your product or service, competitive market, and target customer. We won’t rest until we’ve uncovered insights that you couldn’t get elsewhere, that give you a competitive edge.
Where our intelligence makes an impact:
Marketing / Sales Force / Policy strategy
We give you the opportunity to engage in a meaningful way with your customer, at every point along their journey, because you understand not only their unmet needs, but how they think and feel about them
Branded content development
We help you to speak to your customer about the things they care about, in language that speaks directly to them and cut through the noise, because you understand your customer better than your competitors
Insight-led audience targeting
Guarantee omnichannel efficiency with validated channel-specific targeting insights, directly related to where and how your content will best reach and engage your target customer
White space innovation and growth
Launch new, or differentiate existing businesses, products or services, with the confidence that comes from a deep, validated understanding of your customer, and their unmet needs
Our secret ingredient
VEN (our software) uncovers unique ‘voice’ insights that aren’t found by other customer intelligence tools . It is calibrated to your specific product or service, your competitive market, and your target customer. The insights it produces don’t just identify current and emerging trends, they tell you about unmet needs for your target customer, that you can meet before they become a trend, putting you ahead of your competitors.
Expert journey mapping
The unique data uncovered by Ven informs expert persona development and journey mapping, distilling the data into a holistic portrait of your target customer, or candidate and their experiences.
Clever-people analysis
Once we have built a 360º portrait of your customer, we add another layer of value. We take what Ven gives us and apply various expert lenses to the data to produce richer, deeper insights, to ensure strategic success. The lenses we apply include industry expertise, behavioural psychology, data science and more. Because the customer intelligence we provide is unique, you will be targeting areas your competitors don’t even know matter
What we can do for you
The most important thing we offer you is the ability to understand not just what your customers, or candidates would say in a focus group or interview, but also what they wouldn’t. We offer an end-to-end partnership, but our services can be broken down like this:
Holistic 360𑇑 digital portrait of your customer
Activation strategy informed by channel analysis and insights
Demand vs supply human need analysis
Activation execution including content creation and amplification
Expert interpretation of data and insights
Benchmarking, ROI tracking and continuous optimisation
Employee attractiveness
We use Ven to gain a holistic understanding of your employees, or target talent pool. We’ve created a framework by which we score companies in employee attractiveness, setting the audience perception of them against the needs and wants of top talent. We accurately measure current attractiveness, providing a robust gap analysis and direct comparison to competitors based on your content. We help you to move the needle and own the white space, creating a more human-centric working environment, and promoting equity, diversity and inclusion in your company.
