What we do

Our vision is to empower you to deliver maximum tactical impact. We do this by putting you directly in touch with the needs of your customer. We offer a powerful combination of ethical data and artificial intelligence. We don’t just show you where there is need, we help you understand how you can meet it too.

Holistic customer intelligence

We offer the most robust, holistic marketplace understanding of your customer available on the market. Powered by unique insights produced by super-smart technologies, making sense of your market to develop a full understanding of how your product or service, can help meet the expressed needs of the stakeholders within that market. We won’t rest until we’ve uncovered insights that you couldn’t get elsewhere, that give you a competitive edge.

Keep reading for more detail on the 3 elements that set us apart

Online search un-met need analysis

egg has unique exclusive access to aggregated online search data performed by healthcare professionals and patients alike in order to understand the unbiased un-met needs of this stakeholder group.This quantified data paints a qualified holistic picture of the biggest needs expressed by stakeholders in any given disease area.

Regional population health

egg has unique exclusive access to up to date population health data from the UK’s biggest, most useful and complete health and wellbeing data repository. By combining this data with the un-met analysis we are able to bring the patient pathway to life in a way not currently available anywhere else. Not only can we see what people are looking for but also where they are and how that relates to their circumstances.

Understand your customer, their lives, their circumstantial challenges

Map their journeys, including thoughts and emotions, to build a narrative

Build out a list of the things that matter to your customers along their journeys

Speciality LLM

Once we have built a 360º portrait of your customer, we add another layer of value. We take the data from our super-smart technologies along with your data to produce richer, deeper insights, to ensure strategic success using our speciality LLM (Large Language Models) that you can query until the cows come home. Because the customer intelligence we provide is unique, you will be targeting and engaging customers in areas your competitors don’t even know matter.

Where our intelligence makes an impact:

Sales Teams

We give you the opportunity to increase access, then engage in a meaningful way with your customer, at every point along their journey, because you understand not only their unmet needs, but also the impact and how they think and feel about them.

Marketing

We help you to understand and speak to your customer about the things they care about, in language that speaks directly to them and cut through the noise, because you understand your customer better than your competitors.

White space innovation and growth

Differentiate existing products or services, with the confidence that comes from a deep, validated understanding of your customer, and their unmet needs

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What we can do for you

The most important thing we offer you is the ability to understand not just what your customers, or candidates would say in a focus group or interview, but also what they wouldn’t. We offer an end-to-end partnership, but our services can be broken down like this: