Personalised, Localised AI insights delivered in a cross functional workshop to Inspire tactics & Power content engagement

Despite the investment in digital transformation and AI, pharmaceutical marketing teams still face critical challenges.

They need better engagement with healthcare professionals, increased engagement in existing content and to inspire more customers to go on a digital journey.

To do this they need to authentically relate to their customers, prompt meaningful thought and address current un-met needs to be able to move beyond repeated features and benefits and instead demonstrate how offerings might address customers biggest challenges.

UK Marketing Director - Top 10 Pharma

‘We are often very confident in our Brand Plans and feel like our Strategic Imperatives are spot on for what we are looking to achieve. However it’s always challenging as a cross functional brand team to create new, fresh and innovative tactics per function that we can all get excited about. By basing the process on unbiased unmet needs of patients / carers and HCPs, then going on a journey through our policy landscape, population health environment and patient pathway, we are able to look up and think differently. By widening our view of our market based on the external lens we were able to embrace new ways of thinking and create exciting tactics to achieve our goals’

Unique Pharma Solution

Understand the world of your customer from their perspective, meet them where their minds are right now, and link this to the content you wish to engage them in.

People have different needs on any given topic. Understanding the full ‘needs’ profile of your customers allows better and broader engagement to optimise opportunity.

“When you reach out to healthcare professionals to discuss the things that are most important to them they will engage, and when you link these things to your content they will go on a digital journey with you.”

What you get.

  • egg has unique exclusive access to aggregated online search data performed by healthcare professionals and patients alike in order to understand the unbiased un-met needs of this stakeholder group.This quantified data paints a qualified holistic picture of the biggest needs expressed by stakeholders in any given disease area.

  • egg has unique exclusive access to up to date population health data from the UK’s biggest, most useful and complete health and wellbeing data repository. By combining this data with the un-met analysis we are able to bring the patient pathway to life in a way not currently available anywhere else. Not only can we see what people are looking for but also where they are and how that relates to their circumstances.

  • Calling upon over 3 years of un-met need and population health data interpretation, in combination with decades of cross discipline industry experience, our team of experts are able to personalise each workshop and guide the cross functional team in how to use this data to better engage your customers. Furthermore, our Large Language Model A.I. (LLM) unveils insights that harmonise with current digital marketing content, tactics, and strategies, guiding marketers as they weave the tapestry of transformational customer engagement.

Use Case

Situation:

The Marketing Director of a Pharmaceutical Company was looking for fresh tactics for their brand plan. The team were looking to bring their Strategic Imperatives to life by creating tactics and actions that were new and innovative.Task:

Task:

We ran a report based on an analysis of internet search activity for the chosen therapy area and stakeholders. This report focused on identifying and mapping the unmet needs and trending topics of the therapy area. This report formed the core of a one day brand team workshop, where our team of experts delivered the report, a policy landscape update, a summary of relevant population health data and a patient pathway mapping exercise. 

Action:

We ran a report based on an analysis of internet search activity for the chosen therapy area and stakeholders. This report focused on identifying and mapping the unmet needs and trending topics of the therapy area. This report formed the core of a one day brand team workshop, where our team of experts delivered the report, a policy landscape update, a summary of relevant population health data and a patient pathway mapping exercise. 

Result:

The last session of the workshop brought all the information and updates together led by our team. The output of this was a fresh and innovative tactic list per function that fully empowered the Strategic Imperatives in the Brand Plan in line with patient and HCP needs.

How it works.

  • egg has unique exclusive access to aggregated online search data performed by healthcare professionals and patients alike in order to understand the unbiased un-met needs of this stakeholder group.This quantified data paints a qualified holistic picture of the biggest needs expressed by stakeholders in any given disease area.

  • egg has unique exclusive access to up to date population health data from the UK’s biggest, most useful and complete health and wellbeing data repository. By combining this data with the un-met analysis we are able to bring the patient pathway to life in a way not currently available anywhere else. Not only can we see what people are looking for but also where they are and how that relates to their circumstances.

  • Calling upon over 3 years of un-met need and population health data interpretation, in combination with decades of cross discipline industry experience, our team of experts are able to personalise each workshop and guide the cross functional team in how to use this data to better engage your customers. Furthermore, our Large Language Model A.I. (LLM) unveils insights that harmonise with current digital marketing content, tactics, and strategies, guiding marketers as they weave the tapestry of transformational customer engagement.

Any questions.