What we do
Our vision is to empower you to deliver maximum impact with your strategy. We do this by putting you directly in touch with the voice of your customer. We offer a powerful combination of ethical, intelligent data and expert human insight. We don’t just show you where there is need, we help you understand how you can meet it too.
Where our intelligence makes an impact:
Expert journey mapping
The unique data uncovered by Ven informs expert persona development and journey mapping, distilling the data into a holistic portrait of your target customer, or candidate and their experiences.
Clever-people analysis
Once we have built a 360º portrait of your customer, we add another layer of value. We take what Ven gives us and apply various expert lenses to the data to produce richer, deeper insights, to ensure strategic success. The lenses we apply include industry expertise, behavioural psychology, data science and more. Because the customer intelligence we provide is unique, you will be targeting areas your competitors don’t even know matter
What we can do for you
The most important thing we offer you is the ability to understand not just what your customers, or candidates would say in a focus group or interview, but also what they wouldn’t. We offer an end-to-end partnership, but our services can be broken down like this:
Holistic 360𑇑 digital portrait of your customer
Activation strategy informed by channel analysis and insights
Demand vs supply human need analysis
Activation execution including content creation and amplification
Expert interpretation of data and insights
Benchmarking, ROI tracking and continuous optimisation