PLAiS Launch Excellence: Transforming Your Products Market Impact in Just One Month
A PLAiS driven, results focused program to accelerate your products launch success and deliver measurable outcomes in the Life Science sector
Is your launch aligned with market needs?
product in the Life Science sector comes with many challenges: Dynamic markets, evolving customer needs, and increasing competition. Our launch excellence program is designed to address these gaps ensuring your product is positioned correctly and achieves immediate market impact
What is the PLAiS Launch Excellence Program
Our launch excellence program is a one-month, intensive engagement focused on delivering actionable insights and tactical execution plans tailored to your products unique needs. Leveraging cutting edge data analytics and industry expertise, we provide a roadmap and quantifiable evidence for immediate results.
How it works
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Deep dive workshop to assess available data, identify gaps, and define focus areas.
Deliverable: Preliminary data assessment report
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Comprehensive analysis of market and stakeholder stakeholder voice.
Deliverable: Personalised, Localised A.I driven insight reports covering key strategic areas.
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Full day cross functional workshop to align on tactical goals, measurable outcomes, and next steps.
Deliverables: A consolidated launch excellence actionable insights deck with fully recommendations.
Use Case
Situation:
A global pharmaceutical company was looking to develop it’s go to market strategy for a rare disease product that was recently approved by NICE and had NHSE funding via BlueTeq.
Task:
Was to analyse and understand the opportunity between the Paediatric and Adult markets in order to focus the launch on the area with the best chance of fast results.
Action:
The market size was larger in adults than paediatrics, however there was a suspicion that the need for the product was much higher and urgent in the Paediatric market. By analysing and interpreting the internet search landscape we were able to see and demonstrate that both HCPs and patients / carers in the Paediatric market had significantly more unmet needs and desire around the launch product.
Result:
After a 1 month programme combining the data / insights with specialised consultancy the team decided to launch with a laser focus on Paediatrics for the initial launch phase. After 3 months the UK team delivered the fastest European paediatric launch of this product and hit sales targets.
Why Choose Us?
“Proven Expertise, Tangible Results”
With a track record of partnering with global Life Science leaders, we specialise in transforming complex data into actionable strategies. Our past clients have seen measurable improvements in sales alignment, value proposition clarity, and tactical market execution.
What our clients say
“Working with Egg allowed me to put data and insight around my suspicions in terms of launch priorities. The Voice of the Customer data convinced UK and European colleagues that my strategy was valid. Subsequently the launch was a tremendous success, in part thanks to Eggs support.”
UK Commercial Lead for Rare Disease - Top 10 Global Pharma
Ready to elevate your launch.
Success starts here. Contact us today to discover how our PLAiS Launch Excellence program can transform your products launch trajectory.