In the wake of what the world’s media are describing as ‘The great resignation’, our client wanted to understand what post-pandemic talent cared about, and how the business is perceived internally and externally, so they could stand out in this highly competitive market. Had they done enough to create an attractive working environment? And were they communicating it well enough?

The client’s implicit values were not being effectively communicated internally, or externally. The values of the client are very closely matched to the intrinsic values we uncovered, of post-pandemic talent, but the company’s public facing persona (almost all content across all channels) did not communicate those values.

We measured and ranked the client’s current employee attractiveness against its competition. Through specific content development, based on our competitor intelligence, the client currently ranks number one, with both sustained and measurable month-on-month global digital engagement.